Industry Insights

The web hosting industry is constantly changing making it crucial, as well as difficult, to stay up to date on the latest news and trends. Come and get some insights on what’s happening in the hosting industry.

  • Why Are Pokémon Go Servers Unavailable So Much?

    Why Are Pokémon Go Servers Unavailable So Much?

    This is the question that every Pokémon fan has been asking since Pokémon Go was released to the US and Australia on July 6th.

    Unprecedented numbers of mobile gamers have begun playing the augmented reality (AR) game that has made developer Niantic a household name overnight, resulting in a huge strain on their servers which has been the app’s biggest hindrance so far.

    Whether you are a Pokémon master or you don’t know a Charizard from a Clefairy, there are important lessons that can be learnt from the massive successes and server shortcomings of Pokémon Go.
  • Who is visiting my website?

    Who is visiting my website?

    While going through the process of creating a website, it is likely that you had a target audience in mind. There is no reason to stop considering this after publishing a website. It is important to keep track of who is visiting your site so you can see whether the website is actually attracting the people you intended.
  • The Future is Here Now: The Internet of Things

    The Future is Here Now: The Internet of Things

    The Internet changed the way we live, and it’s about to undergo a massive transformation that is nothing short of revolutionary. Enter the Internet of Things (IoT).
  • Web Hosting Trends You Should Watch in 2015

    Web Hosting Trends You Should Watch in 2015

    It’s the time of the year when experts and laypeople alike make forecasts on how the rest of the year would go, and we’re no different. We’ve done this in the past and, to continue that annual tradition, we now peer into our crystal ball and cast our own bold predictions for 2015.
  • 2013-10-07

    The Importance of a Great 404 Page

    There are few pages more dreaded in the web design world than the 404 error page, which flashes on the screen when users click on a link that simply cannot be found on the site's web server. It's a page that is almost always equated automatically with failure or a dead end, but it just doesn't have to be that way. In fact, websites that embrace 404 error pages as more of an opportunity than a failure will stand the best chance at capturing "lost" users and turning them into viable clicks.
    The Importance of a Great 404 Page
  • Increase Your Site's Traffic

    Increase Your Site's Traffic

    Though search engine optimization has only recently gone mainstream among sites of all sizes and backgrounds, it's something that has been developing step-by-step for at least the past decade. Search engine optimization, often abbreviated SEO, is designed to make sure that a page is considered the most relevant result for certain keywords. This is done through any number of approved practices, including the use of certain keywords, the regular posting of new content to a website, or the regular engagement of users with site content or product listings. Though the vast majority of websites fall within the guidelines set by major search engines, many other sites have been known to artificially raise their standings in search results at Google, Yahoo, and Bing by using shady tactics that are often strictly prohibited.
  • Creating an HTML Newsletter: The How and Why of this Critical Business Communication

    Creating an HTML Newsletter: The How and Why of this Critical Business Communication

    When businesses need to increase their conversion rates, or even boost the reputation and authority of their company's blog, there are few tools more effective than an email newsletter. Though it is easily one of the oldest tools in the digital marketing industry, the email-based newsletter still remains one of the most effective ways for businesses to be noticed, to drive traffic to their own content, and to increase their sales through improved customer awareness and client conversions. There are a few key reasons for this, each of which has remained true since the email newsletter's inception several decades ago.
  • Attracting New Conversions: Content or Web Design?

    Attracting New Conversions: Content or Web Design?

    When it comes to search engine optimization, there is only one thing that typically matters to major players like Google, Yahoo, and Bing, and that’s the content featured on the website. The goal of search engine optimization, quite simply, is to develop the website's authority through well-written articles that inspire links, mentions, Facebook and Twitter interactions, and similar activities. Authoritative guest posts, another form of written content, are a great way to further boost the reach of a website and give it even more authority at the major search engines. All of this content-centric importance tends to leave design behind in a big way.
  • Web Hosting in 2013: Key Trends and Predictions for the Industry

    Web Hosting in 2013: Key Trends and Predictions for the Industry

    With all of the talk concerning trends in mobile computing, web design, and a wide range of other high-tech industries, the web hosting sector often gets forgotten by those who forecast trends and predictions for the tech economy. Even so, web hosting and cloud services both remain two of the fastest-growing and most dynamic industries around the world. Their importance continues to grow exponentially with each passing year, especially now that a large number of consumers tote mobile powerhouses in their pockets or bags, largely in the form of smartphones and tablet computing devices.
  • The Six Biggest SEO Myths

    The Six Biggest SEO Myths

    Search engine optimization is a frequently used term that refers to various strategies that increases a website's visibility by increasing it's ranking in search engines for various keywords and terms. Google, Bing and other search engines have published information detailing the best practices to follow so that search algorithms can properly index websites and judge the relevance of them for various keywords.

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