Industry Insights

• 2012-12-12

  Five Easy Ways to Brand Your Website

  Over the past decade online branding has changed the face of marketing, become indispensable to the success of countless businesses. Its influence truly cannot be overlooked. Having a presence online effects brand recognition and trust, customer loyalty, and differentiation from similar services, all while reducing marketing and advertising expenses and time. With such a hefty reach, business owners would do well to implement a few simple techniques to boost their online branding efforts to the next level.
  
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  2012-12-10

  Web Hosting in 2012

  The business of Web hosting in 2012 saw the results of deep pockets pouring a lot of money into the system for future growth and market share. Amazon’s expansion of its services, Rackspace’s investment in open sourcing, and smaller Web hosts’ buildup of their own products gave clients a new world of options to choose from.
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  2012-12-04

  20 Services That Will Monitor Your Website For Free

  The importance of uptime cannot be overstated when attempting to use your website for business or wanting to establish it as an authority in any industry. Unfortunately, site owners cannot watch their sites at all times in order to ensure that they remain viable and accessible to visitors. The good news is that there are many resources people can cheaply use that will allow them to receive rapid notifications of any downtime that occurs and in some instances, even root cause analysis. Following are 20 popular services that will monitor your website for free.
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• 2012-11-13

  The Best Sites to Learn Web Design

  Web designers are in high demand these days. Most companies present their offerings over the Internet, which obviously requires them to have their own website. Surprisingly, the most compelling web content today does not come from computer programmers like many would assume. The truth is that there are many creative thinkers out there with different backgrounds who find themselves creating web designs either as a hobby or professionally.
  
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• 2012-10-03

  Optimize Your Mobile Website to Optimize Your Business

  Smartphones are becoming more prevalent everyday, becoming the primary method through which many people access the internet. Smart phones have created the expectation of instant and easy access to information. Your website must provide that instant and easy access. If the webpage takes too long to load the user will simply navigate to the website of another company that had the foresight to optimize its website for mobile use. Similarly, if the website is difficult to navigate on a smart phone, or too hard to read, the user will quickly move on.
  
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  2012-09-20

  Keeping Your Content Unique

  On the Internet, content is king. Everything revolves around unique and fresh content. Google has pushed update after update to their algorithm in order to punish people with low quality or stolen content. Sites with excellent unique content reap huge benefits in terms of search results, hits and sales. Blogs gain followers when they post new content. News sites need to stay fresh if they want to remain relevant.
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• 2012-09-05

  Great E-Commerce Checkout Design

  Checkout usability is one of the most crucial concepts in e-commerce design. An inefficient checkout module will lose sales at a significant rate. In fact, recent checkout usability studies indicate that approximately 60 percent of potential customers start but never finish the checkout process. We can attribute some of that loss to uncontrollable factors, but the majority of it occurs because the checkout process is cumbersome, complex or seemingly insecure.
  
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• 2012-07-17

  The Many Advantages of Social Media

  Social media is vital to the success of any small business online. It allows a business to achieve more effective SEO, better promote products and services, and gain significant recognition. Better yet, social media allows the business to achieve these things in the least expensive and most cost-efficient manner possible. With that in mind, let’s examine the most popular social media websites.
  
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• 2012-06-14

  The 20 Best Online Payment Systems

  An online payment system is the lifeblood of any website that sells a product or a service. There are numerous solutions on the market, so choosing is not an easy task. In order to simplify that selection, we’ve compiled a list with what we believe to be the 20 best payment systems on the market today.
  
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  2012-03-13

  The Best Apps for the New iPad

  The new Apple iPad is finally here, and perhaps the only real surprise is that Apple isn’t calling it the iPad 3. Instead, it’s simply the iPad, or the new iPad, if you will. Although, we’re sure most consumers will continue to call it the iPad 3 or iPad HD, and do so fondly. Regardless of what you call it, the new iPad comes with a host of welcome additions and upgrades.
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