The provider will clearly present what’s included in their respective plans. Numbers will be stated and expressions such as "unlimited" will be explained for the end consumer.

When the contract comes to an end it is possible to cancel it if the customer so wishes. If the provider does not live up to its promise the end consumer will be able to cancel the contract. A customer that wishes to transfer their site to a new domain will be able to do so according to the set rules in the contract.

Personal information of customers will not be passed on to third parties and the provider will refrain from "spam" practices.

Professional support will always be given when needed. Providers should clearly state when 1st line support is available versus 2nd line support.

There will be no surprise bills saying the customer has gone over the allotted bandwidth, storage or RAM.

Software provided by the provider will be easy to install by the customer.

The provider will make sure that their servers are being taken care of and protected in a safe environment. Transport Layer Security (formerly known as Secure Sockets Layer) will be the general standard.

Providers will register domain names in the names of their customers. This ensures that they own their domain names and can move to another provider if the customer wishes so.