What Typography to Use

Hi all, I’m back again from a long, and much appreciated, vacation filled with skiing in the snowy mountains. Anyways, that’s not what I’m here to talk about – if it only was that simple. No, I want to start the New Year with discussing the different typography that’s being used on the web. Obviously this is what will set the tone of a/your site which makes it a crucial part of our online existence (do you think I’m taking it a bit far? :). If I am to start with a general rule – minimalistic and simple will always be the best alternative. It will be easy for the visitors to read as it’s simple and clean in its style. But of course are there ways of keeping a minimalistic style and at the same time giving it a bit of an edge. One of my absolute favorites is “The New Yorker” website. They have kept their trademark font on the web which is not only clean and simple – it’s also a way enhancing their brand name. The best of two worlds I guess… Another site that really has managed to create an extremely appealing website much due to its typography is “A List Apart”. Yet again – simple design and easy on the eyes for us as visitors. Of course is it also important to be able to combine the typography with the rest of graphics on the site but start out with a clean style and you’ll have much of your work done…

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