I just recently wrote a short post about YouTube entering the rental market with five indie movies that was showcased at the Sundance movie festival. So, how did it go? Hmmm… I don’t think a total view of 2,684 views netting a total of $10,709.16 can be seen as a great success. That’s a shame as I thought that this could be the start of something very good.
Perhaps needless to say but I don’t think these numbers will scare companies such as Netflix and Amazon. YouTube however claims that they were very happy with the test but I just can’t see what they have to be happy over. That it worked? Well, that shouldn’t be the most difficult thing a company that’s already streaming videos. Sure, they weren’t blockbuster movies YouTube has millions of users and now we’re talking about a mere 2,684 views. The future of their rental service is difficult to predict but I sincerely hope that this wasn’t the last we will hear about it.