Logos are also vital to creating an association with a concept. We all have favorite brands, and market research demonstrates that those bonds are as much emotional as they are logical, perhaps more so. So a logo can become synonymous with an idea, such as how Xerox has become synonymous with excellence in photocopying.
Companies with Powerful Logos
IBM is a commercial entity with a great logo. In fact, it’s the first emblem Wikipedia uses to represent the concept of a logo. Not only is IBM powerful and to the point, it’s beautifully simplistic.
Nike has a fantastic logo known throughout the world. It is simple. It is compact enough to apply anywhere. It even gives the impression of speed. When you see the Nike swoosh logo, you not only think high-quality sneakers and sports apparel, you think athletic excellence.
Coca Cola is the perfect example of a logo meant to be read but also able to cross language and cultural boundaries. Look at a Russian Coca Cola product. You may not speak Russian, but the logo will be instantly recognizable to you.
How to Build an Effective and Enduring Logo
In order to create a logo that is lasting and identifiable, your business has two primary options: hire a professional graphic designer or use logo design software. There are pros and cons to each option. Graphic design is often expensive, but with that cost, you get expertise and a great deal of individual attention. Software, on the other hand, such as AAA Logo and Laughingbird, are much less expensive. They also allow you to build many designs quickly.
Popularity of Logo Design Contests on the Web
Recently, the logo design contest has become extremely popular as a third alternative. Driving this popularity is the fact that a contest is able to combine the best elements of both professional and software-based design. A logo contest is relatively low cost. It provides you with a diverse array of styles and concepts. But it is also able to deliver expertise and professional attention on every logo. The problem, however, is that contests are notoriously difficult to manage; until now, that is.
Introducing LogoArena
LogoArena is an online service that allows a business to launch a logo design contest for as little as $249 (or greater, if the company wants to sweeten the pot.) LogoArena does all the grunt work, and they even attract the artists and logo designers who will participate. For that one low cost, your business gets 50 to 200+ logos to choose from, and if you like a logo, you have the right to unlimited revisions.
Once you’ve chosen a logo, you have full legal ownership of the logo and all related concepts. If the business isn’t satisfied at any point in the process, they get their money back, guaranteed. Although a relatively young operation, LogoArena has already helped hundreds of online businesses and has thousands of professional graphic designers participating.
