Haven’t heard of FlipBoard yet? Well, if you own an iPad this could be the most addictive new app around. It’s a free app with one basic function: to turn your Facebook and Twitter networks into social “magazines”. This means your friend’s favorite links, photos and videos fill its pages. The attractive layout makes each link posted into a “page”, stripping the original webpage of content and reformatting it into a magazine format. (Wired.com asked the question today if this process is legal.)
It’s the slick look of this app that has made FlipBoard so popular and currently overloaded. The first 24 hours of availability brought some users back to iTunes to complain about slowness, failure to load some pages correctly and crashing. Many users trying to use the app received this message: "Flipboard is currently over capacity. Please try adding your Twitter account later.”
Despite these issues FlipBoard still accomplishes what Mike McCue, FlipBoard’s CEO, set out to do “…make social media less noisy, more visually compelling and ultimately more mainstream.” And overall most users agree. Those users that could fill in their account info before overload were pleased with the feed of information and the sleek look.
What makes FlipBoard so great? Let’s start with the company itself that has investors such as Twitter's Jack Dorsey, Facebook's Dustin Moskovitz and Ashton Kutcher (you might have heard of him). On the back-end expect the semantic data-analysis technology from the startup Ellerdale to soon be integrated into the app. This means the ability to better determine the relevance of the information and updates from your various social networking connections.
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Commented by: Learning cPanel, 3 August, 2010
Yes cool.
Now I just need to get an iPad.