GoDaddy have always been known for making pretty controversial commercials that people either love or hate. I guess that they believe that all publicity is good publicity. However, being somewhat of innovators (if you can call them that) in the hosting industry they also sponsor the Andretti Green racing team in which Danica Patrick is a driver. Just the other day, Sunday the 24th of May to be exact, Danica managed to make history at the Indianapolis 500 with her third place finish, which is the best result for a woman ever in this race.
The commercials that Danica made for GoDaddy has, as it always is with their commercials, caused quite the stir beforehand and hence also boosted the traffic to their website. This event however proved to be even more successful for GoDaddy. During the broadcast of the race web traffic to GoDaddy.com spiked 163 percent and after the race traffic increased with an impressive 570 percent. GoDaddy themselves say that this traffic is due to a GoDaddy “tease” commercial before the race featuring Ms. Patrick encouraging people to log on to their website. Say whatever you want about their commercials but they sure know how to drive traffic… And oh, congratulations on being part of making history!
Check out the video above
