I have a cousin who, during her short but intense musical career, wrote a song called Che – what have you done for me lately?. This musical piece was inspired by the fact that the legend revolutionary Ernesto Che Guevarra has become a popular fahion icon, printed on cloths and worn by hundreds of thousands of people.But the reason this deceased political activist has gotten such recognition is hardly for his actions and achievements. No, the silouette of a man in a beret is simply a nice looking graphic design. At most a cool symbol of past revolutionary days.
So when I read about Steve Jobs and the speculations surrounding his leave of absence, I couldn’t help but sing Steve Jobs - what have you done for me lately? in my head. If people were genuinely concerned about his health, I would perhaps be less cynical. However, the fact that analysts already are asking the question – Can Apple stay on high without Steve Jobs?, worries me greatly.
As head of innovation, Steve Jobs has obviously contributed to Apple’s leading role on the tech-market. Regardless, if all that we love and adore about Apple truly depends on one man and one man only, what does that say about the company?
Maybe it is infact Steve Jobs and not Apple that has done things for me lately. Maybe Apple will fall to the brink of bankruptcy yet again if Jobs is forced to step down due to his alledged “health issues”. If that is the future of Apple, the rise and fall of Jobs, I will only say ask this; Apple – what have you done for me lately?



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