Dot Eco Limited announced its partnership with Al Gore, the former Vice President under President Clinton, and his philanthropic arm, the Alliance for Climate Protection.
Different from other top level domains (TLD), the .eco domain name registrants will be paying part of the domain costs to charities. There will a set of environmental and ecological non profit organizations that will receive the fund to support green viable initiatives.
Mr. Gore said:
We fully support Dot Eco LLC in its efforts to secure the .eco top level domain through the ICANN application process and look forward to working with Dot Eco LLC to promote .eco. This is a truly exciting opportunity for the environmental movement and for the internet as a whole.
The approval by ICANN (the governing body of domain registrars) must still pass but chances are high for Dot Eco LLC to receive the new domain extension.
What remains to be seen is how the .eco domain will be regulated. It is intended for green companies, environmental non profits, wildlife and ecological communities, and people supporting the green revolution. But, will people abuse it and create crazy domain names just as everyone else has done with .mp, .us, .sg? Regulation and information will be set up to guide the process once it is cleared.