I know that you all probably already know about SEO and I’m also sure that many of you have incorporated it in your business. There’s of course nothing wrong that. It will probably only boost your business. The thing that irritates is me when people talk about being experts at SEO. The Internet is an ever changing market and this means that all types of marketing methods are as well. What was hot one day is not the other and it’s the same with SEO.
Google and other search engines find ways of disturbing people that utilizes search engine optimization to give their business a boost. In other words, what you knew about SEO one day is rubbish the other and it’s because of this that I get annoyed at people calling themselves experts. Probably it’s just me being cranky and it’s only semantics. However, I just felt as if I had to get this off my chest. I feel so much better now…
Ok, I’ll bite …..
Some things about SEO remain constant through all the algorithm changes and trends. Putting readable, relevant, key word focused content on a page, that provides value to the human reader of the page, is the cornerstone of an SEO strategy that lasts.
From there getting in-bound links from relevant sites into the page, with the key words in the anchor text, is another key step in the process.
Outbound links to relevant authority sites, using the key words in the anchor text, is another.
Having spiderable content on the page, avoiding javascript links, minimizing flash content for SERP pages, having a spiderable site structure , etc are all good ideas from an SEO perspective.
Specific optimization tweaks to on page content can help once the above items are done and you are right, the impact of these rises and falls at the whims of the algorithms.
However if you have the cornerstones in place, the algorithm changes won’t impact you much since the page is focused on giving a searcher what they want, based on the search terms they used to find it. At the basic level, that is what the search engines want to do as well and any changes they make will not penalize good content and relevant links.
My 2.5 dollars …
Jim
That looks like the little sack puppet from Little Big Planet.
My bad, got derailed.
I have to agree with Jim, partly. There are certain basics of SEO that form a pretty solid foundation and doesn’t change that often. The rest is decoration but important decoration that is temporal.
But I agree with you that “experts” many times are just used car salesman in disguise (no offense to you Jim).
Of course there is some basics that will remain somewhat the same. But I agree with David I get very annoyed every time I see an SEO expert’s site where they try to sell their services like if it was rocket science. It’s not.