Pick 'n Pay a Domain Name!
Published: Feb 05, 2008
Whether you are head of a marketing department or just really proud of your stamp collection when it comes to picking a domain name things can get a bit tricky. Well, the process in it self is quite simple. But it's the actual decision on which domain name to register that can leave you up all night. There are two main ways to go, choosing your domain name according to brand name or optimized keywords!
Choosing a Top Level Domain name
There are thousands of platforms all over the Internet offering domain name search engines. By typing desired domain name you'll see if a domain already exists by that name. If that is the case you still have a chance of keeping your domain name, by seeing if the same name is available under another domain level. The most recognized domain adresses are the so called TLD (Top Domain Level) such as .com, .org and .net. By choosing a domain name on this level you'll not only give your website higher status but enables the site to get more traffic as well.
Register domain and web hotel
When you have found the domain name in a suitable domain level it is time to register. Normally the domain search engine is a part of a web hosting business which allows you to get server storage and a domain URL at the same place. This will make things easier since the web hosting site will manage both your web hotel and domain registration. If you are a first time registrants web hosting businesses usually charge an extra fee. You will most likely pay on an annual basis. The longer you choose to be the proud owner of the domain the less it will cost you. Note that web hosting plans will renew your web hotel unless you cancel it in time. Some demand to be notified up one year in advance.
Keyword.com
As you can see the actual process of registering a domain name is a piece of cake. And since it rarely costs much anybody can get their own piece of online real estate. With your domain name the possibilities are endless. You can start a community, a blog, an e-tailing shop, whatever you want. But before you get there you have to make a decision; whether your domain should be named according to the brand or keyword. In the world of search engine optimization the domain name holds a lot of strength. Using selected keywords in the domain name will generate high search result rankings in Yahoo or Google. E.g. if you have a caviar retailing shop online and choose to imply the keyword caviar in the domain name "GeorgesCaviar.com" your website will hit high in Google every time your keyword is searched.
Brand Name.com
You can also pick a name for your domain that focuses on creating a buzz and increase your brand image. By choosing a name that has little verbal connection with your website's content you're minimizing the chances of getting high Google rankings. But you then have the unique name that will be solely associated with your website. E.g. if you have your own cloth store online you can boost your brand by naming the site MonkiBizz rather than trying to implement keywords. If you successfully manage to create a buzz and awareness of you website you won't need keywords to hit high in Google. Trust me! Just make sure to register a .com domain since these domain names are easier for people to remember.
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