2011-01-25 submit to reddit

2011 Web Hosting Predictions

Web hosting in 2010 was dominated by one term. We've all heard it, and there's no doubt that Cloud Computing will be, and already is the 'next big thing' in the hosting sector. The benefits offered by Cloud Computing are great and have been written about in detail by plenty of experts in the hosting and infrastructure field.

Having listened to the merits of Cloud Computing for the majority of 2010, I believe that 2011 will see the height of the Cloud Computing hype. There is already a plethora of hosting companies offering Cloud based products, and to remain competitive and leading their field, innovative hosting companies will be looking to the next greatest thing.

Predicting the trends of 2011 is an interesting task as the market is becoming demanding for integration services as we see the rise of mobile computing. I think the following predictions fairly reflect the changes in the market we have seen in 2010, coupled with the emergence and market wide acceptance of new technologies and services being adopted by larger companies requiring an infrastructure solution.

Hardware as a feature?

The hardware infrastructure of hosting providers is becoming increasingly unimportant to the end user. Of course there are essential elements that will always be attractive to groups of users, such as Load Balancing, Service Separation and Scalability. However, as we continue to see the rise of clustered and Cloud Computing models, the specific hardware is appearing less and less as a desirable feature.

So how does this affect the services hosting companies will offer their customers? Cloud Computing has paved the way for a new attitude towards IT services. Out-sourcing to the Cloud not just for hosting but also for business services, such as the Google Apps services, is now the accepted norm. In 2011 I predict a similar attitude will be taken towards the hardware and infrastructure of the hosting platforms used by companies.

HP Pod

This is already becoming apparent if we look at the modular Data Centers such as the HP POD, similar to the modules Google have been using for years. There are the signs of similar solutions and products becoming available that offer entire modular Data Centers. These managed Data Centers provide every level of High Availability, Load Balanced hosting infrastructure, and are being sold as a commodity. This is a drastic move away from vendors supplying hardware for a hosting company or user to manage themselves.

As is the trend in the hosting sector, any innovative technologies adopted by large companies will filter down into web hosting products available to normal users. We have seen this with Cloud Computing and before that Virtual Dedicated hosting. Turn off; turn on Modular Data Centers will surely affect the market in 2011.

Linux and Mobile

Open Source is certainly a term and in fact ethos that has been heavily discussed for a few years. However an interesting twist in the story is the integration with mobile appliances.

Recent figures have shown that in the mobile phone war, open-source Android is making large claims on market share. According to Millennial Medias December report Android has grabbed 46% of the US mobile operating system market.

Smartphone Mix

Whatever the reasons for Android's market share growth, there is no denying the fact that a Linux based, open-source OS is dominating the mobile market.

How does this affect the hosting sector? As smart phone use grows and the number of developers writing for smart phones grows, the demand for hosting providers to offer a solution that can solve the problems of scalability and growth will increase. Equally, I predict the demand for hosted web applications that can be used by mobile device and support mobile integration will also grow.

Linux based hosting solutions are built to scale and will easily integrate with the demands of an Android biased smart phone market. There are already server distributions of Linux that are tailor made to support the demands of scalability and growth made by mobile developers.

Cloud Linux

Cloud Linux is an example of such a distribution and is starting to be adopted by web hosting companies as a solution for scalable and flexible resource and billing systems. Using software such as Cloud Linux removes a lot of the clever network configuration required for elastic resource allocation, and reduces costs for the hosting vendor, leading to savings for the user.

This is especially important for low budget markets such as the budgets the majority of mobile developers face, and will encourage this type of client to adopt web-hosting services built on the features offered by Operating Systems such as Cloud Linux.


Hybrid hosting solutions have nothing to do with energy saving or electric cars. It is however a term that I believe will become increasingly common on the product pages of web hosting companies web sites in 2011. Hybrid hosting is, as the name suggests, the coming together of two hosting technologies. In particular, the hybrid that I think will become most prevalent is the Private Cloud.

A Private Cloud is built on the same principles of Cloud Computing, self-provisioning, elastic resources, geographic redundancy, utility billing (etc), but is hosted internally adding the security of a companies firewall, making it Private. This means no Amazon EC2 instances or storage buckets all over the world, but it does mean that these instances can be brought up on a companies own network infrastructure provided the resources are available.

A Private Cloud is an expensive infrastructure to setup and maintain, however Virtual Private Clouds offer the security of a Physical Private Cloud while using virtual server instances as infrastructure resources. This is a much less expensive option for business looking for a Private Cloud solution.

Amazon Web Services

Amazon has continued its trend of innovation by producing the Virtual Private Cloud product, which is an on demand product similar to EC2. The product description sums up a Virtual Private Cloud nicely,

Amazon Virtual Private Cloud (Amazon VPC) is a secure and seamless bridge between a company’s existing IT infrastructure and the AWS cloud. Amazon VPC enables enterprises to connect their existing infrastructure to a set of isolated AWS compute resources via a Virtual Private Network (VPN) connection, and to extend their existing management capabilities such as security services, firewalls, and intrusion detection systems to include their AWS resources.”

I am expecting this product to be a success and solution for businesses wanting to out source their IT without compromising on security.

A Private Cloud massively reduces the security concerns that have been raised about Cloud Hosting, and will surely become popular amongst users and businesses looking for the benefits of Cloud Hosting but with a greater level of control and security.

The hybrid market whether Private Cloud or not will surely see growth in 2011, with new hybrid hosting products emerging that are more suited, than a (Virtual) Private Cloud, to the standard web hosting consumer, instead of enterprise and large business clients.

About the Author

Joe started in team management and is now lucky enough to be Product Development Manager for CatN Hosting. He writes about Cloud Hosting, and in particular UK Government IT expenditure. He likes Guitar and Linux Mint. You can follow Joe on Twitter.

Add Your Thoughts


Kennedy,  27 January, 2011

I totally agree with you Linux based hosting systems will grab their market well in this year. Very informative post

  • 2013-10-07

    The Importance of a Great 404 Page

    There are few pages more dreaded in the web design world than the 404 error page, which flashes on the screen when users click on a link that simply cannot be found on the site's web server. It's a page that is almost always equated automatically with failure or a dead end, but it just doesn't have to be that way. In fact, websites that embrace 404 error pages as more of an opportunity than a failure will stand the best chance at capturing "lost" users and turning them into viable clicks.
    error message index
  • increase traffic index

    Increase Your Site's Traffic

    Though search engine optimization has only recently gone mainstream among sites of all sizes and backgrounds, it's something that has been developing step-by-step for at least the past decade. Search engine optimization, often abbreviated SEO, is designed to make sure that a page is considered the most relevant result for certain keywords. This is done through any number of approved practices, including the use of certain keywords, the regular posting of new content to a website, or the regular engagement of users with site content or product listings. Though the vast majority of websites fall within the guidelines set by major search engines, many other sites have been known to artificially raise their standings in search results at Google, Yahoo, and Bing by using shady tactics that are often strictly prohibited.
  • html newsletter

    Creating an HTML Newsletter: The How and Why of this Critical Business Communication

    When businesses need to increase their conversion rates, or even boost the reputation and authority of their company's blog, there are few tools more effective than an email newsletter. Though it is easily one of the oldest tools in the digital marketing industry, the email-based newsletter still remains one of the most effective ways for businesses to be noticed, to drive traffic to their own content, and to increase their sales through improved customer awareness and client conversions. There are a few key reasons for this, each of which has remained true since the email newsletter's inception several decades ago.
  • squarespace index

    Squarespace - Good Guys of Hosting

    They're pushing the hosting industry forward, all while maintaining the highest of quality. It's our pleasure to present to you Squarespace as one of the Good Guys of Hosting.
  • karl zimmerman index

    Steadfast, Good Guys of Hosting

    It’s been a while since we handed out the “badge” Good Guys of Web Hosting to anyone, but what better way to start out the series again than with presenting it to Steadfast.
  • content design index

    Attracting New Conversions: Content or Web Design?

    When it comes to search engine optimization, there is only one thing that typically matters to major players like Google, Yahoo, and Bing, and that’s the content featured on the website. The goal of search engine optimization, quite simply, is to develop the website's authority through well-written articles that inspire links, mentions, Facebook and Twitter interactions, and similar activities. Authoritative guest posts, another form of written content, are a great way to further boost the reach of a website and give it even more authority at the major search engines. All of this content-centric importance tends to leave design behind in a big way.
  • 2013-04-14

    Web Hosting Code of Conduct

    Our mission is not only to help the end consumer find quality web hosting but also to push the industry forward. We want to make sure that consumers are safe when signing up for a hosting provider. Stating what should be regarded as the proper practices in the web hosting industry is beneficial for both parties – the consumer and the provider – as it leaves no open question marks. Below are ten items with ethical codes that we believe are important to highlight.
    code of conduct listing2
  • hosting features index

    The Best Add-Ons and Features

    By: David Walsh

    Finding the right web host requires a great deal of information, not only about pricing tiers and included features, but also about the extra features that can be added to an account when needed. The best web hosting companies online are the ones that offer the largest amount of add-on features to their customers, ranging from commerce to security and IP addresses. While some might view these add-ons as "hidden charges," the truth is that they're most often to be features that the majority of consumers don't need. Web hosting companies do their best to avoid charging customers for unneeded features, focusing more on value and a la carte pricing for their products.
  • 2013-02-15

    Why Your Business Needs an Online Presence

    In days gone by, marketing was more “physical materials” and less “online presence.” Today, the world of marketing is completely different. What once worked doesn’t work anymore; what doesn’t exist in the past has cornered the marketing industry now. Plus, since marketing is primarily done online, it’s changing all the time, which makes it extremely difficult to keep up with the latest and greatest in promoting your business. However, having an online presence is not just important but integral to your business’ success.
    online presence index
  • web hosting predictions 2013 index

    Web Hosting in 2013: Key Trends and Predictions for the Industry

    With all of the talk concerning trends in mobile computing, web design, and a wide range of other high-tech industries, the web hosting sector often gets forgotten by those who forecast trends and predictions for the tech economy. Even so, web hosting and cloud services both remain two of the fastest-growing and most dynamic industries around the world. Their importance continues to grow exponentially with each passing year, especially now that a large number of consumers tote mobile powerhouses in their pockets or bags, largely in the form of smartphones and tablet computing devices.

List all related articles..

Overall Best Web Hosts

1. $1.99Review
Visit Lowest Price Guarantee
2. $2.95Review
3. $4.95Review
4. $3.99Review
5. $3.49Review
Visit Lowest Price Guarantee

Get hosting confidently - When signing up for one of the tagged hosting plans above you can be confident that you are getting the lowest price available for that plan.

Buying Guide

Can't decide what hosting is right for you? Answer 2-5 questions and get your perfect hosting match!

To Questions

User Reviews

Make your voice heard. Review your web hosting provider - good or bad.

Everything has been very stabile and I was very impressed with all the features and extras that were included in the plan.

Bill about iPage

Read iPage Review